Introduce Yourselfĭon’t assume people know who you are or what you do, even if you’ve been around for a while. (The more extroverted and charismatic, the better.) If you don’t have anybody able or willing to do the job, you can hire a trade show models to stand in as brand ambassadors for your company.
When you’re choosing your booth representatives, pick ones who will help create a fun, party atmosphere. One of our recent clients is a reptile breeder who brought actual, real life reptiles for visitors to use as photo booth props! They were a huge hit and even made for some hilarious candid moments.Īs they say in Hollywood, never work with animals they’ll steal the show! Maybe that means hiring a DJ for the day or having a fun activity that visitors will line up for (more on that later). People always want to be where the party’s at. Pick the one thing you want them to remember about you and make that the focal point on all your displays. Skip the table and opt for space-saving vertical shelving.ĭon’t make it hard to identify your message, either. If you’re working with the average 10′ x 10′ booth, keep your design minimal with white backgrounds and lots of open space. You want your booth to be filled with people, not stuff. So take steps to ensure that your booth visitors remember you after they leave. Trade shows aren’t isolated events they’re marketing opportunities. And if you want your branding to extend to the photo booth, a custom wrap and/or background will help you stand out from the crowd. Open Air photo booths have a super small footprint (1.5′ x 3′, to be exact) and come in colors that will match any trade show booth design. Perhaps your theme can tie in to your motto or mascot. If you sell camping supplies, evoke the outdoors with a tent and some branches. If you’re a wedding vendor, decorate with soft white drapery and flowers. So make sure your brand is reflected in your trade show booth design and theme.
The whole point of attending a trade show is to make sure your name gets out there. When coming up with your trade show booth design, use large banners, bold colors, hanging signs, awesome lighting, and wow-worthy tech to attract visitors. If you plan on attending a lot of expos and trade shows, it might be worth investing in some custom displays that you can use every year. In a space as large as the Orange County Convention Center, it can take a lot to make sure people see you. Just being at a trade show is no guarantee that you’ll be noticed. Take notes so you can blow it out of the water next year.
What are some trends that most booths are featuring? What do the guests seem to be the most excited about? If this is your first trade show (and you have no way of knowing what your competitors are up to), at least use this trade show as a resource for future ideas. If they’re giving away six kinds of swag, give away fewer, more high-quality freebies. If they’re closer to the entrance, make sure your display can be seen from across the room. What were their freebies? What will their display look like? How large is their booth and where is it located? Then, use this information to your advantage. If possible, do some research to see what your competitors are doing or have done in the past. With so much competition, how do you make sure your trade show booth design stands out from the crowd? Well, we’ve rounded up 10 ideas for you to take your booth display to the next level. The only problem? Everyone else knows how awesome they are, too. If you’re looking to get the word out about your product or service, trade shows can be the perfect solution for you.